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Kevin Peck

Vice President, Brand Strategy
Kevin Peck is Vice President-Brand Strategy for AT&T, the world's largest communications holding company and one of the most honored companies in the world. He is tasked with managing the evolution and strategic positioning of the AT&T brand and its various sub-brands as well as driving customer insight into all of AT&T's endeavors.

Peck joined AT&T in 2011 from Microsoft where he led the company's Global Brand Team in the management of the Microsoft brand and the company's portfolio of global brands including Windows, Office, Xbox, Bing, and Skype to name a few.

With more than 20 years of experience building brands like HP, Johnson & Johnson, TARGET, Northrup Grumman, and Kimberly Clark, Peck is known for developing strategic marketing programs and unprecedented brand building initiatives that increase competetiveness, unlock business value and drive growth.