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800: Communication and Branding: Spreading the Word on STEM [clear filter]
Tuesday, June 18
 

9:45am

Session 801: Fever Pitch: 3 Minutes to Make Your Organization’s Case

Three minutes to tell me who you are, what you do, and why someone should care--sometimes that’s all you get. Being able to tell your organization’s story and deliver your message in a concise and compelling way is the name of the game. This session challenges a group of pre-selected attendees to take the stage and give GMMB communications experts—and the audience—their company or organization’s best 3-minute “elevator” pitch. Following the presentations, participants and the audience will discuss key elements of getting your message across effectively.


Speakers
avatar for David Alviar

David Alviar

Assistant Director of Communications and Marketing, Rice University STEMscopes
David Alviar is the current Assistant Director of Communications and Operations of STEMscopes™, where he works on marketing, website content, and customer relationships. He began his career in education through Teach for America as a 5th departmentalized math and science teacher for Engli... Read More →
avatar for Jeff Buehler

Jeff Buehler

Director, Project Liftoff
After running a youth program for 11 years, Jeff joined the Missouri AfterSchool Network to coordinate the Missouri Afterschool Resource Center.  For five years, Jeff and his statewide staff developed the technical assistance and professional development infrastructure that supported... Read More →
avatar for George Cawman

George Cawman

Director of Sales & Marketing, Exo Labs Inc.
avatar for Susan Feeney

Susan Feeney

Partner, GMMB
avatar for Robert Grover

Robert Grover

CEO, PCS EDventures, Inc.
avatar for Emanuel Guidry

Emanuel Guidry

Global Engineering Operations Advisor, SK E&P Company
Emanuel Guidry currently works for SK E&P and has  over 35 years of experience in the oil and gas industry.  Prior to joining SK E&P in January 2012, Guidry worked in several management position such as  Lower 48 Technical Skills Manager,  Lower 48 Completions Manager and Mid... Read More →
avatar for Joleen Iwaniec

Joleen Iwaniec

CEO, Kids in Technology and Science
Joleen’s efforts to advance the impact of Science, Technology, Engineering and Mathematics upon the lives of young women derives from her experiences as an engineering student at the University of Hawaii and former contestant in the Miss America Program. Joleen has been afforded... Read More →
avatar for Chapin Springer

Chapin Springer

Account Supervisor, GMMB
Since joining GMMB, Chapin Springer has worked across the spectrum of political, corporate and issue advocacy communications. He has provided account management, strategic communications counsel, digital strategy, television ad writing and producing, media training, and other services... Read More →
avatar for Terri Stripling

Terri Stripling

President, Ten80 Education
Terri Stripling spent several years opening manufacturing plants in Asia and Ireland following her 1996 graduation from Georgia Tech with a degree in Chemical Engineering. Today, as owner and CEO of Ten80 Education, she is focusing her creative engineering skills on the American education... Read More →


Tuesday June 18, 2013 9:45am - 10:45am
Room 6

11:00am

Session 802: Branded: Building a STEM Campaign That Will Make an Impression

Building support for STEM education and recruiting requires storytelling, vision, and a memorable brand. STEM has a confused image at best. Watch three top communications firms pitch new branding and creative branding concepts for a STEM ad campaign in real time. This public “pitch-off” will be presented before a panel of judges, with audience input. Join us for ideas and a crash course in how communicators get to the heart of the issue in order to cut through the clutter.

 


Speakers
avatar for Ken Barrett

Ken Barrett

Chief Diversity Officer, General Motors
Ken Barrett, became General Motors’ first Chief Diversity Officer in 2012.  He has 14 years of executive experience, including five years of award-winning performance as the U.S. Navy's Diversity Director, where he achieved historic levels of minority and female officer additions... Read More →
avatar for Mallory Hytes Hagan

Mallory Hytes Hagan

Miss America 2013
Miss America 2013 Mallory Hagan was crowned last January in Las Vegas.  Mallory is promoting education and is spending her year encouraging young women to pursue a college education as she focuses on science, technology, engineering, and math (also known as STEM). Miss America will... Read More →
avatar for Jeff Hahn

Jeff Hahn

Principal, Hahn, Texas
Jeff Hahn is the owner and principal of Hahn, Texas – a 40-year old public relations firm with offices in Austin and San Antonio. Jeff focuses on brand crafting, message development and crisis communications for the firm’s clients and leads the Corporate Services practice area... Read More →
avatar for Jeff Martin

Jeff Martin

Creative Director, GMMB
Jeff is a Creative Director, Art Director, Photographer, fixie riding, veggie eating, flyfishing, yogi with a restless desire to do great work and travel the world on a motorcycle. His career has taken him to a lot of interesting places. Along the way, he has worked on a gamut (always... Read More →
avatar for Kevin Peck

Kevin Peck

Vice President, Brand Strategy, AT&T
Kevin Peck is Vice President-Brand Strategy for AT&T, the world's largest communications holding company and one of the most honored companies in the world. He is tasked with managing the evolution and strategic positioning of the AT&T brand and its various sub-brands as well as driving... Read More →
avatar for Shelby Stephens

Shelby Stephens

Founding Partner, Formation
Shelby is a founding partner of Austin-based Formation. Born and raised in Austin, Shelby studied physics-engineering at Washington & Lee University before working as an aerospace engineering consultant for NASA via Washington, DC-based Futron Corporation. He co-founded Formation... Read More →


Tuesday June 18, 2013 11:00am - 12:00pm
Ballroom B

4:15pm

Session 803: How to Win Coverage of STEM: Journalists Reveal What Makes a Good Story

Not getting the coverage you’d like? This panel features four to five top education and science journalists discussing what goes into their reporting, from how they approach a STEM-related story to deciding which pitches to pursue and making final edits. Learn from these top journalists how to pitch them, what most interests them, and what constitutes a strong story. In addition, attendees can take advantage of the Q&A session to share with the panel their thoughts on what’s missing in today’s STEM coverage in the media. 

 


Moderators
avatar for Chapin Springer

Chapin Springer

Account Supervisor, GMMB
Since joining GMMB, Chapin Springer has worked across the spectrum of political, corporate and issue advocacy communications. He has provided account management, strategic communications counsel, digital strategy, television ad writing and producing, media training, and other services... Read More →

Speakers
avatar for David Ewing Duncan

David Ewing Duncan

Science Journalist and Author
David Ewing Duncan is an award-winning, best-selling author of eight books published in 19 languages; he is a journalist and a television, radio and film producer and correspondent. He is a correspondent for The Atlantic and the chief correspondent for NPR Talk’s Biotech Nation... Read More →
avatar for Caroline W. Hendrie

Caroline W. Hendrie

Executive Director, Education Writers Association
Caroline Hendrie is executive director of the Education Writers Association, the national professional organization for members of the news media who cover education. She leads strategy, development and programming for the Washington-based nonprofit organization in support of its... Read More →
avatar for Patrick Michels

Patrick Michels

Education Reporter, Texas Observer


Tuesday June 18, 2013 4:15pm - 5:15pm
Room 6
 
Wednesday, June 19
 

10:00am

Session 804: Taking STEM Digital: How to Successfully Recruit and Engage Via Social Media

Most people are plugged in. Connected. Friended. Followed. Linked. Pinned. RSS fed. And ready to consume fresh digital content as it rolls in. That's life in our digitally centered culture, and it’s essential to leverage digital and social media to meet and continually connect with our audiences where they are. This panel features one of the Obama 2012 campaign social media gurus and GMMB digital strategist and vice president Shannon Raybold. They will focus on practical steps you can put into action for your organization, with a focus on digital storytelling– including examples of best practices on top platforms, ideas for STEM fields, and a take-home tip sheet.

 


Moderators
avatar for Jason Koebler

Jason Koebler

Science and Technology Reporter, U.S. News & World Report

Speakers
avatar for Jessi Langsen

Jessi Langsen

Vice President, Digital, Hill + Knowlton Strategies
avatar for Shannon Raybold

Shannon Raybold

Vice President, GMMB
A Vice President at GMMB, has over a decade of experience managing communications and digital campaigns for nonprofit organizations and political candidates. Current clients include the Bill & Melinda Gates Foundation, Washington Health Benefit Exchange, Washington Student Achievement... Read More →


Wednesday June 19, 2013 10:00am - 11:00am
Room 8