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Tuesday, June 18 • 4:15pm - 5:15pm
Session 803: How to Win Coverage of STEM: Journalists Reveal What Makes a Good Story

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Not getting the coverage you’d like? This panel features four to five top education and science journalists discussing what goes into their reporting, from how they approach a STEM-related story to deciding which pitches to pursue and making final edits. Learn from these top journalists how to pitch them, what most interests them, and what constitutes a strong story. In addition, attendees can take advantage of the Q&A session to share with the panel their thoughts on what’s missing in today’s STEM coverage in the media. 

 


Moderators
avatar for Chapin Springer

Chapin Springer

Account Supervisor, GMMB
Since joining GMMB, Chapin Springer has worked across the spectrum of political, corporate and issue advocacy communications. He has provided account management, strategic communications counsel, digital strategy, television ad writing and producing, media training, and other services... Read More →

Speakers
avatar for David Ewing Duncan

David Ewing Duncan

Science Journalist and Author
David Ewing Duncan is an award-winning, best-selling author of eight books published in 19 languages; he is a journalist and a television, radio and film producer and correspondent. He is a correspondent for The Atlantic and the chief correspondent for NPR Talk’s Biotech Nation... Read More →
avatar for Caroline W. Hendrie

Caroline W. Hendrie

Executive Director, Education Writers Association
Caroline Hendrie is executive director of the Education Writers Association, the national professional organization for members of the news media who cover education. She leads strategy, development and programming for the Washington-based nonprofit organization in support of its... Read More →
avatar for Patrick Michels

Patrick Michels

Education Reporter, Texas Observer


Tuesday June 18, 2013 4:15pm - 5:15pm
Room 6