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Tuesday, June 18 • 11:00am - 12:00pm
Session 802: Branded: Building a STEM Campaign That Will Make an Impression

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Building support for STEM education and recruiting requires storytelling, vision, and a memorable brand. STEM has a confused image at best. Watch three top communications firms pitch new branding and creative branding concepts for a STEM ad campaign in real time. This public “pitch-off” will be presented before a panel of judges, with audience input. Join us for ideas and a crash course in how communicators get to the heart of the issue in order to cut through the clutter.

 


Speakers
avatar for Ken Barrett

Ken Barrett

Chief Diversity Officer, General Motors
Ken Barrett, became General Motors’ first Chief Diversity Officer in 2012.  He has 14 years of executive experience, including five years of award-winning performance as the U.S. Navy's Diversity Director, where he achieved historic levels of minority and female officer additions and transformational work-life balance initiatives. Before joining GM, he served as the Under Secretary of Defense’s Acting Director, Office of... Read More →
avatar for Mallory Hytes Hagan

Mallory Hytes Hagan

Miss America 2013
Miss America 2013 Mallory Hagan was crowned last January in Las Vegas.  Mallory is promoting education and is spending her year encouraging young women to pursue a college education as she focuses on science, technology, engineering, and math (also known as STEM). Miss America will also travel approximately 20,000 miles each month speaking to audiences about her personal platform Child Sexual Abuse Prevention and is calling attention to this... Read More →
avatar for Jeff Hahn

Jeff Hahn

Principal, Hahn, Texas
Jeff Hahn is the owner and principal of Hahn, Texas – a 40-year old public relations firm with offices in Austin and San Antonio. Jeff focuses on brand crafting, message development and crisis communications for the firm’s clients and leads the Corporate Services practice area. He is a 23-year PR practitioner. Prior to joining the firm, he was communications director at Freescale Semiconductor and public affairs director at... Read More →
avatar for Jeff Martin

Jeff Martin

Creative Director, GMMB
Jeff is a Creative Director, Art Director, Photographer, fixie riding, veggie eating, flyfishing, yogi with a restless desire to do great work and travel the world on a motorcycle. His career has taken him to a lot of interesting places. Along the way, he has worked on a gamut (always wanted to use that word in a sentence) of brands including EAS Sports Nutrition, Canon and both Wyoming and Costa Rica Tourism just to name a few. His work has... Read More →
avatar for Kevin Peck

Kevin Peck

Vice President, Brand Strategy, AT&T
Kevin Peck is Vice President-Brand Strategy for AT&T, the world's largest communications holding company and one of the most honored companies in the world. He is tasked with managing the evolution and strategic positioning of the AT&T brand and its various sub-brands as well as driving customer insight into all of AT&T's endeavors. | | Peck joined AT&T in 2011 from Microsoft where he led the company's Global Brand Team in the... Read More →
avatar for Shelby Stephens

Shelby Stephens

Founding Partner, Formation
Shelby is a founding partner of Austin-based Formation. Born and raised in Austin, Shelby studied physics-engineering at Washington & Lee University before working as an aerospace engineering consultant for NASA via Washington, DC-based Futron Corporation. He co-founded Formation where he leads strategy consulting. Additionally, he serves as a board member for an Austin-based technology start-up. Shelby's work is built on the belief that... Read More →


Tuesday June 18, 2013 11:00am - 12:00pm
Ballroom B